Using Salesforce commerce SEO may help you rank high in search engine results pages (SERPs), leading to more exposure and user clicks. The rich architecture of SFCC also helps it be simple for companies to optimise their websites.
If someone looks for "buy whey protein powder," for example, you may create a custom 404 page that lists comparable items or redirects to your product category.
1. Improve your URLs
Salesforce Commerce Cloud offers a framework for organisations to create high-performance SEO services that boost organic traffic, improve sales and conversions, and increase gross merchandise value. The program also assists companies in creating a user-friendly storefront for both customers and search engines.
SFCC enables companies to optimise their URLs by offering them with memorable and distinctive names. Furthermore, the programme assists organisations in creating unique permalinks and notifies them to any duplicate URL routes.
SFCC also supports schema markups, which help search engines in comprehending the content of a page.
2. Improve your content
Commerce on Salesforce SEO (also called SFCC) is an online shop marketing approach that assists companies in increasing organic search traffic to their websites by generating new clicks. Over time, this results in more conversions and a larger ROI.
SFCC offers a broad variety of content optimisation options for ecommerce marketers and merchandisers' product, brand, and category sites. This contains built-in tools for setting and maintaining meta tag rules for homepages, products, categories, folders, and content assets. It also encourages the usage of user-generated content (UGC) such as for example reviews to boost organic search engine positions.
3. Improve your product pages
Salesforce Commerce Cloud (formerly Demandware) is among the most effective ecommerce solutions for retailers. It provides a level of customisation for huge organisations that other CMS systems, like as Magento and Shopify, do not.
It also permits you to divide your XML sitemap files by product, brand, or category. This allows Google to concentrate on indexing your website's most essential pages.
If a page is no longer available, it is advisable to 301 redirect it to a comparable product, parent brand, or category. Customers will not be delivered to a 404 error page as a result of this.
4. Enhance your brand pages
Commerce on Salesforce SEO allows marketers and merchandisers to use the material they post on brand, category, and product sites for his or her items. This material may assist in the improvement of organic search results along with the generation of fresh clicks from interested clients.
For example, if you have a large number of goods that are regularly discontinued and don't want to offer a generic 404 page, you might redirect such sites to comparable products, parent brands, or categories (this takes development). This way, the page content stays relevant for users.
5. Enhance your category pages
Salesforce Commerce Cloud (or SFCC, since it is generally called among long-term e-commerce specialists) allows businesses to generate high-performance SEO services that boost organic traffic, sales, and GMV. It also assists them in developing a rich site layout that's easy to browse for both users and se's.
Duplicate content concerns on category pages are common among enterprise merchants offering vast product catalogues. salesforce commerce cloud seo is particularly true for items that have many versions, such as light bulbs. To address this, canonical URLs to the root product page should be implemented.
6. Make your product description pages more appealing.
Salesforce commerce (previously Demandware) is probably the market's most effective ecommerce solutions. This can be a popular platform for major retail firms, and it offers excellent merchandising features. In addition, it aids firms in streamlining their analytics and reporting processes.
It is essential that you hire a skilled Salesforce commerce SEO specialist to work with you in optimising your website. They are able to ensure you're following appropriate SEO guidelines for your company and help you in achieving top rankings.
Salesforce commerce offers merchants an easy-to-use solution for developing high-performance SEO services that enhance organic traffic, increase sales and CTR, and increase gross merchandise value.
8. Enhance your meta data
Salesforce Commerce Cloud (SFCC) is an eCommerce platform that helps big and medium-sized enterprises simplify their analytics. It aids in the generation of new clicks for the organisation by positioning it near the top of search engines.
The homepage meta description is a 160-character summary of what customers will discover on your website, and it's critical in getting them to click on your link.
A crowded main page is a no-no with regard to SEO. Instead, consider emphasising your specific selling proposition and most crucial items.
9. Improve your social media presence
Salesforce Commerce Cloud (or SFCC, as long-term ecommerce specialists refer to it) is among the most powerful ecommerce systems available. It is the retail platform of preference for major retailers, in fact it is recognised because of its capacity make it possible for hyper-personalization, omnichannel strategy, complicated data management, and much more.
SFCC SEO tools assist merchants in developing high-performance SEO service programmes that increase organic traffic, sales, and GMV. In addition they allow them to create rich site design that's easy to browse for both customers and se's.
10. Improve your reviews
The Salesforce Commerce Cloud (previously Demandware) infrastructure is sophisticated, with a huge ecosystem that SEO teams must traverse in order to function well. I can assist SEO teams in navigating this difficult terrain and identifying search growth prospects. I want to help your SFCC SEO requirements, from keyword data to website relevance, to help you accomplish the income gain your team deserves! Begin with a free SFCC audit. More info could be found by clicking here.
After adding FAQs to their product pages, Roller Skate Nation observed a rise in organic search revenue.